WHY MICHAEL JORDAN FAILED TO ENFORCE HIS IMAGE RIGHTS IN CHINA

Von |27. August 2015|AKTUELLES, ENTSCHEIDUNGEN|0 Comments

Michael Jordan, the famous former NBA basketball player, cares for his name and image if necessary also with legal means. Most recently he successfully challenged the unauthorized use of its image by a supermarket chain. This turned out to be expensive advertising. A court ordered the grocery chain to pay $9 Million compensation. […]